Concepting by Jan Rijkenberg, World. Advertising Research Center, , pages. Soft, 1 3. This readable book starts with the premise that the. Jan Rijkenberg. · Rating details · 10 ratings · 1 review. Concepting offers a totally new approach to brands, their development and communication. It is one. by. Jan Rijkenberg. · Rating details · 10 ratings · 1 review. CONCEPTING neemt u mee naar een nieuw tijdperk voor de commerciële onderneming.
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They are based on strong consumer insights and imagination. I would of like more pages dedicated to what to do and not so many pages on what not to do. Jiska added it Aug 03, Filana marked it as to-read Apr 02, A must for all those rijkenbrg in brand research and innovation, brand and product development, and advertising and marketing communications.
No trivia or quizzes yet. Hoe organiseert u een Concepting-proces en welk type onderneming en type talenten zijn daarbij cruciaal? A little grandiose in its presentation, but as is expected, since the author is describing a whole paradigm shift, breaking down communication into its more abstract forms. Especially because the book is so short pages total.
This concepting philosophy opens up a lot of rusty doors and could be the cure for consumer numbness. Vinny Paes marked it as to-read Aug conceptinh, Songul marked it as to-read Apr 22, The way they express themselves may be different, but they do have something in common in the way they were created. Filana marked it as to-read Apr 02, Books by Jan Rijkenberg.
No trivia or quizzes yet. Instead of the product proposition, delineated markets and target groups, it looks at brand development in terms of concepts. What is the root of a brand?
Amazon Music Stream millions of songs. Jemima rated it it was ok Apr 24, The way they express themselves may be different, but they do have something in common in the way they were created.
These concepts actually mean something to the consumer, evoking sympathy and identification with the brand, and improving customer loyalty. Sander rated it really liked it Rijkneberg 16, Zoca marked it as to-read Feb 06, Learn more about Amazon Prime. Amazon Concpeting Food delivery from local restaurants.
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Sanne rated it it was ok Aug 13, Gio rated it it rjkenberg amazing Sep 22, Read reviews that mention traditional marketing concepting approach consumer offers understanding based defined inspiring rijkenberg theory. Hoe krijgt u het door uw bestaande organisatie heen?
Number two is to build concepts stronger than traditional brands. Share your thoughts with other customers. This book is on the frothy edge of communication and branding theory. Easy to read and concspting good and practical examples you don’t need to be an expert to apply his ideas, I even use it as a “must” in College classes for all my students. A must for all those involved in brand research and innovation, brand Concepting offers a totally new approach to brands, their development and communication.
Based on essential understanding of human values, it offers an entrance to the human brain and its preferences. Want to Read Currently Reading Read. Interesting book when the book talks about what to do. Open Preview See a Problem? Ilse rated it it was ok Dec 29, Would you like to tell rjkenberg about a lower price? Jemima rated it it was ok Apr 24, To ask other readers questions about Conceptingplease sign up. He gijkenberg also been published widely on trends in concept innovation, marketing and communication.
What is the root of a brand? Amazon Advertising Find, attract, and engage customers. AmazonGlobal Ship Orders Internationally. Thanks for telling us about the problem.
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Sander rated it really liked it Sep 16, The book looks at such topics as: There’s a problem loading this menu right now. How concept brands are communicated voncepting develop lasting relationships with consumers.
Based on a few examples some of the most innovative companies of the past decadethis book points towards the present and future of successful marketing. Sanne rated it it was ok Aug 13,