Este trabajo ilustra no sólo una innovadora forma de estudiar el efecto látigo, o una forma distinta de modelar las cadenas de suministro usando los principios. Se debe a un desajuste en la cadena de suministro entre las Relación entre precio-demanda pueden incrementar o mitigar el efecto látigo. Efecto Latigo Solución CPFR Planeación agregada. Es la sincronización de la estrategia de la cadena de suministro y de competitiva. Causas.

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The zuministro material stock units represent all the components needed to build one unit of finished goods. However, due to its simplicity, the model is limited in different ways.

The decision making happens at the beginning of every week, when managers look at the information systems and decide how much to order upstream.

System Dynamics Review14, 1, pp. In figure 8 we can efecho see high raw material stock positions in comparison with the finished goods inventories. The model can also be used to analyze the congruency of decision makers with respect the information systems.

The model shows the availability and reliability ej the information through the information systems used by the business. This raw material shortage produces a reduction of finished goods inventories to almost 0 in the same week.

First the state variables are defined by: This phase lag it is not caused by the delivering time, which is less than a week, but by the demand sumonistro is first served from the RDC before the RDC manager sends an order to the DCs.


They recognise that their main business is distribution since advertising depends on PepsiCo Headquarters.

We notice that the maximum inventory of raw materials is now approximately 50, units, while the customer service is kept in good health. Pepsi latiog its own fleet of trucks to pickup the materials from some suppliers.

We shall say that the maximum demand is for 60, units, that is, 20, units less than the previous policy, with the advantage of stability for the supplier. Their main problem is distribution, in particular related to the administration of different sizes of trucks and vans, and the use of third party transportation. Based on this demand we have modelled the supply chain dynamics by including heuristic policies as described by the supply chain managers during our interviews.

When a wfecto shortage happens, they use past sales as a guide to assign available products to fulfil demand orders from RDCs.

The dotted line represents the forecast value and in green we have the ‘real’ demand. Also some special seasons where some production needs to be allocated in advance to avoid production overload. We have selected for model validation and calibration parameterization the historic demand for the year The study of supply chain dynamics is about companies operating manufacturing supply chains of multiple echelons subject to limited production and distribution capacities.

In figure 9 we can see, in the first place how production orders and purchases vary with respect the receipt of raw materials and production of finished goods.

Medición del efecto látigo en redes de suministro | Unilibre | INGENIARE

How much is my excess or shortage? Hence, the effect of possible negotiation on delivery time and frequency can add more control to the oscillations. Combining the general and administrative functions of these businesses around the globe yields very substantial cost savings. This kind of artificial shortage is caused by the structure of heuristic policies defined by the supply chain managers.


As with any other beverages companies, EMSA is mainly interested in perfect order policies. These factors together can cause oscillations like the ones shown in the graph, since when the purchase manager decides not to ask for materials, we reach the safety stock limits and a big order is placed leading to excess inventory. Here too, innovation was a big factor.

Operations Management, Manchester Busines School.

Daniela Pertuz

Now suppose that we could develop a forecast system that provides information for two weeks in advance, in such a way that the purchase manager can order raw materials in advance to receive them the week when they are needed. The production manager also decides about external production of components, specially for bottle production.

Introduction The study of supply chain dynamics is about companies operating manufacturing supply chains of multiple echelons subject to limited production and distribution capacities. The model is described in mathematical form as follows.

Finally, figure 10 shows distribution orders, production and purchase for each manager in the supply chain compared, with the demand signal.